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Ben Hogan

A year after bringing the Hogan brand name back to golf clubs, the Ben Hogan Golf Equipment Co. is introducing more products at the industry's annual PGA Merchandise Show.

The Fort Worth-based company is rolling out a second set of irons, called PTx, as well as a line of VKTR hybrids designed to appeal to a wider spectrum of golfers.

The new "game improvement" irons are designed to be slightly more forgiving than the Fort Worth 15 model released a year ago. And like the first Hogan irons, the PTx set is uniquely numbered by loft, starting at 32 degrees rather than the traditional 3-9 irons.

Hogan says its new club design utilizes a novel "co-forging" process to provide better performance and feel than traditional cavity-back irons. The hybrids, designed to replace long irons, come with their own innovation: interchangeable weights around the perimeter of the club that allow players to customize ball flights.

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